Task:
Market research, setting up advertising
Solution:
— Conducted castdev interviews with the company’s clients, obtained hypotheses and based on them developed a strategy for promotion.
— We launched advertising in Instagram, Facebook, Telegram on specific geography. We also advised to adjust the pricing model of delivery services. Conversion went from 15% to 28%. The average conversion rate was 22.5%.
— Every day we collected statistics on advertising offices, negotiated with the administrators of Telegram channels to place ads. We monitored the timely placement of publications, collected statistics in detailed reports
